Fiora

2020

Fiora is a speculative clothing brand that produces eco-friendly clothing from flower-based fibres. The brand name derives from the words ‘flora’ and ‘fiore’ (Italian for flower). Fiora’s branding approach is classic yet contemporary, with curved typography and colour to add warmth and life. The monochromatic applications allow the silkscreen style floral motifs to stand out, giving the customer a subtle hint of the composition of the garment.

Supervised by Di Elderton (Future Days)︎︎︎

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