Zero Harm Logo
2023
Zero Harm is an initiative by Carlisle Homes, award-winners in home building and construction. The project aims to minimise emotional and psychological harm and distress to both staff and customers.
A high contrast colour palette with bold, minimal typography helps position the initiative as assertive with a clear message. This simple yet powerful logo works both alongside Carlisle Home’s existing branding and as a standalone visual.
The orange ‘O’ in ‘Zero’ also doubles up as the letter zero, tying into the name of the initiative. The hand-drawn line crossing out the word ‘Harm’, can be interpreted in a figurative sense as well as taking real-life action to prevent harm in the workplace.
Created at Milkman Agency︎︎︎
A high contrast colour palette with bold, minimal typography helps position the initiative as assertive with a clear message. This simple yet powerful logo works both alongside Carlisle Home’s existing branding and as a standalone visual.
The orange ‘O’ in ‘Zero’ also doubles up as the letter zero, tying into the name of the initiative. The hand-drawn line crossing out the word ‘Harm’, can be interpreted in a figurative sense as well as taking real-life action to prevent harm in the workplace.
Created at Milkman Agency︎︎︎
![](https://freight.cargo.site/t/original/i//Zero-Harm.png)
![](https://freight.cargo.site/t/original/i/c93123fe91378056092d297b0ef511e7cd1525b61e48abac996b52bc1f51c059/Zero-Harm.png)
![](https://freight.cargo.site/t/original/i/cee66a8e3a164ea0c5206450d5704739240f9df67bb89d4345c282879fedd37c/Carlisle-Homes-Zero-Harm-Posters-Square.png)
![](https://freight.cargo.site/t/original/i/9dfdefba783c92ad17df764d52cbfc74ca5f6bcfef2bff53fa0fd4bda0aa521a/Carlisle-Homes-Zero-Harm-lockup2.png)