Zero Harm Logo


Zero Harm is an initiative by Carlisle Homes, award-winners in home building and construction. The project aims to minimise emotional and psychological harm and distress to both staff and customers.

A high contrast colour palette with bold, minimal typography helps position the initiative as assertive with a clear message. This simple yet powerful logo works both alongside Carlisle Home’s existing branding and as a standalone visual.

The orange ‘O’ in ‘Zero’ also doubles up as the letter zero, tying into the name of the initiative. The hand-drawn line crossing out the word ‘Harm’, can be interpreted in a figurative sense as well as taking real-life action to prevent harm in the workplace.

Created at Milkman Agency︎︎︎